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Today Was About ABB and Hasselblad Hustle

Today we saw pictures that are worth a thousand words and cameras that are worth thousands of dollars. Hasselblad makes professional cameras, and the price tag for each camera reflects the quality of the product you are receiving. This company has a long history that spans back all the way to the early 1900’s. This is a family company that has done work with the Swedish military and has also captured some of the most iconic moments in history. All of the pictures shown below have been captured with Hasselblad cameras, and I must say the attention to detail is beautiful.

This wasn’t a huge building, it was a fair sized office with a small art exhibit and museum. We were able to see a few of the camera producers hard work. These cameras are all made by hand which, personally, I think is very impressive. The hiring process for that particular job has to be brutal because there can be no human error with the finished product essentially. As much as I wanted to hang around the Hasselblad office little longer, we had to dash and cut through the city to meet one of JJ’s friends, Bert, at ABB Robotics.

This presentation was little different than what I was used because we were little rushed from the trams and buses being behind schedule and the robot engineers being out of the office today. When we arrived, we more so received lessons augmented reality and virtual reality along with a taste of what is currently being worked on in the ABB workshop. It was a short meeting, but we learned a lot. ABB pairs with a lot of companies, SKF and Volvo to name a few. The future of cars will be interesting, especially with “mixed reality”. This is a type of technology that changes your surroundings visually to show your desired setting. It sounds straight forward, but it really applies more so to cars and driving. Imagine driving in a parking lot but a headset shows you navigating through a forest. It all sounds confusing but it all makes sense if you break it down one step at a time. You can even look all of this up.

Tonight was finished off with THEE hockey game I have been talking about. The fans were crazy, the rink was bigger, the players don’t fight, and there are nonstop chants. We caught Joel Lundqvist’s 1000th game for the Frölunda Indians. Side note, Joel is Henrik Lundqvist’s brother the current NHL goalie. This game was action packed despite lacking the fight aspect that all Americans love. This was a 8-4 win over Brynas IF, a rival team within the Indian’s league. We love when the home team wins by a landslide.

We met up with Morgan and Sylvia from the Volvo tour for the game and they talked me into buying jersey, and I must say its pretty shnazzy. After a long day on our feet it was to enjoy the hockey game. I can’t say enough great things about Morgan and Sylvia, but at the same time I cannot thank JJ enough for getting us rink side tickets for the game tonight. There were a few hiccups in the beginning today but by days end, we were living our best lives. Two more company visits tomorrow, so I have to try and get my beauty sleep. You know the drill, until tomorrow!

Today’s Takeaway’s:
  1. Hasselblad has cameras about as expensive as a small car
  2. New members to the Hasselblad staff have to assemble their own camera upon hiring
  3. ABB has a lot of Iron Man/Tony Stark concepts in production
  4. Frölunda Indians fans love the Chicago Blackhawks
  5. Joel Lundqvist played his 1000th game the Frölunda Indians tonight
Matthew Carlin's avatar

By Matthew Carlin

A young business professional embarking on a trip to Sweden trying to get a feel for international business!

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